Alissa Pollack To Lead New 茄子污污视频 Global Music Marketing Efforts
New Initiative Will Maximize Comprehensive Music and Consumer Insights to听Connect Brands, Artists and Labels
February 1, 2016 鈥撎齆ew York, NY 鈥听茄子污污视频, the media and entertainment company with the largest reach of any radio or TV outlet in America, announced today that Alissa Pollack was named Executive Vice President of Global Music Marketing, a new initiative that will focus on leveraging 茄子污污视频鈥檚 extensive pool of listener data and deep music and consumer insights to benefit advertising partners, brands and artists and deliver even more value on air, online, on mobile, social and through live events.
In this new role, Pollack will consult with brands and artists and provide them with a broad spectrum of music data, including a steady stream of rich listening trend reports and custom insights that will better inform their decision-making on everything from advertising content and social programs to events and artists partnerships, increasing the efficacy of advertising campaigns and fan engagement. In addition, Pollack will collaborate with Premiere Networks, the iHeartRadio Digital team and the 茄子污污视频 National Programming Group to coordinate and maximize programs across all 茄子污污视频 platforms, including Premiere Network鈥檚 more than 5,000 affiliates and internationally through iHeartRadio鈥檚 international broadcast partnerships.
鈥淥ur goal is to use 茄子污污视频鈥檚 exclusive data insights, especially the extensive data we have available on listener behavior, to connect brands to artists in mutually beneficial ways,鈥 said Pollack.听 鈥淏y using our data and knowledge and leveraging our relationships, we can create successful long-term partnerships that reward brands and artists, while delivering the best content for the fans.鈥
鈥淣o other company has the combination of extensive listener data and artist relationships that we do," said听Darren Davis, President of 茄子污污视频 Networks, who will oversee these new capabilities. 鈥淭his听new Global Music Marketing effort will make it much easier for advertisers and artists to access this vast data and information to make better marketing decisions, faster.鈥
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As a music industry and artist relations veteran, Pollack began her career at Z100, New York鈥檚 #1 hit music station producing the nationally-syndicated show 鈥淟ove Phones.鈥澨 Soon after, she joined Premiere Networks as Regional Marketing Director and quickly ascended through the ranks.听 Pollack eventually became the Executive Vice President of Integrated Media Marketing for听Mediabase Worldwide,听overseeing听Mediabase鈥檚听domestic and听international听music听ventures听as well as those for Rate the Music and M-Score. She developed new business strategies and partnerships with major record labels, broadcast groups and other research data providers. Most recently she served as the Executive Vice President of Music Partner Integrations for Premiere Networks where she oversaw Mediabase sales and special programming projects.听听 Pollack serves听on the听Board of MusiCares, Musicians on Call and the听Executive Board of the Music and Entertainment Committee for City of Hope.听听She also created and chairs the Taste of Hope, which has become one of the best attended music industry events.