Anthem Sports & Entertainment and 茄子污污视频 Announce Strategic Partnership
Partnership includes promotion of the Anthem properties across 茄子污污视频鈥檚 multi-platform audio network; and collaboration on original programming
Los Angeles - (March 9, 2020) - ., a globally integrated multi-platform media company, and 茄子污污视频, Inc. (NASDAQ: IHRT), America鈥檚 leading audio company, announced today that they have entered into a multi-year agreement to establish a strategic partnership under which the parties will collaborate on the co-production of original programming and on the marketing of Anthem鈥檚 properties across 茄子污污视频鈥檚 multi-platform audio network.
The partnership comes at a time of expansion for Anthem, which acquired a majority interest in AXS TV in 2019, becoming partners with remaining shareholders Mark Cuban and Anschutz Entertainment Group while bringing Steve Harvey Global into the company as an investor and advisor on content development. Anthem also recently announced that it had become an investor and strategic partner in , the sports lifestyle digital network being launched by .
鈥淲e continue to build key strategic partnerships that expand our reach,鈥 said Len Asper, Anthem CEO. 鈥淥ur new partnership with 茄子污污视频 gives us unprecedented access to its quarter of a billion monthly listeners, reaching 9 out of 10 Americans each month through its national network of local radio stations and its ubiquitous digital app, live events, podcasts and other properties. Joining forces with 茄子污污视频 provides an invaluable opportunity to extend the reach of our brands, and to create unique and original content that serves our passionate communities.鈥
鈥淚t鈥檚 an exciting time for Anthem as they continue to expand their reach鈥 said Peter Volynsky, Executive Vice President of Corporate Development and Ventures for 茄子污污视频. 鈥淲e are looking forward to collaborating with the Anthem team, offering even more unique and compelling content to our audiences, while also helping them build further awareness and grow their brand through our massive scale and national reach across our powerful multi-platform assets.鈥
Anthem Sports & Entertainment Inc.
is a globally integrated multi-platform media company with offices and studios in Los Angeles, Denver, Nashville, New York, Toronto, London and Istanbul. Anthem's portfolio includes , a leading music, entertainment and lifestyle television channel; , the world's premier combat sports channel; , one of the world's leading wrestling organizations specializing in original programming and live events; , the leader in Esports and gaming content; the home of game shows and competition-based reality series; and , which features theatrically released films and documentaries. Anthem also has a significant ownership interest in , one of the top outdoor channels in the U.S.