Clear Channel Media and Entertainment and Relativity Renew Agreement to Create Multi-Platform Promotional Programs For All Relativity Films
New York 鈥 February 13, 2014 鈥 Clear Channel Media and Entertainment, the leading media company in America with a greater reach than any other radio or television outlet, and Relativity, a next-generation studio that produces and distributes entertainment content across multiple platforms, announced today that the companies are renewing their cross-media marketing collaboration to promote Relativity film releases.
Over the next 18 months, Relativity and Clear Channel will develop one-of-a-kind campaigns that utilize Clear Channel鈥檚 cross-platform media assets and unmatched reach of 243 million monthly listeners, promoting upcoming movies in creative and compelling ways designed to drive box office sales.聽 Previous successful collaborations between the companies included campaigns for the films Limitless, Immortals, Act of Valor, Safe Haven and Free Birds.
Under the agreement, Relativity will provide exclusive content created by its filmmakers and talent that will be shared with listeners and viewers through various Clear Channel platforms, including iHeartRadio, its industry-leading digital music service; national radio programs and top-rated local radio stations; select iHeartRadio branded events; and digital outdoor billboards in strategic locations around the country such as Times Square.
The programs will also include organic promotional support from popular radio personalities such as Ryan Seacrest, Elvis Duran, Dan Patrick and Steve Harvey; naturally integrated film imaging across local stations and iHeartRadio鈥檚 national digital and mobile ad units; homepage website takeovers; and national and local on-air commercial inventory.
In addition, the partnership will give listeners and moviegoers access to high-impact interviews with exclusive insight into the films and social media integrations on iHeartRadio and station Facebook pages which will offer the chance to win tickets, prizes and unforgettable movie experiences.聽
鈥淩elativity is consistently looking for innovative ways to connect our movies with audiences, and Clear Channel has the unique capability to connect to millions of people both locally and nationally,鈥 said Russell Schwartz, President, Domestic Marketing, Relativity. 鈥淲e are thrilled to continue our relationship with Clear Channel and look forward to collaborating on new marketing initiatives.鈥
鈥淐lear Channel has the natural ability to connect with targeted audiences in meaningful ways,鈥 said Greg Glenday, President of Clear Channel Connections. 鈥淭he unparalleled reach of our multi-platform campaigns proved instrumental in the success of Relativity Media鈥檚 hit films such as Limitless, Immortals, Act of Valor and Safe Haven, and we are looking forward to creating unique marketing programs to build excitement around their upcoming films.鈥
Looking forward, Relativity will release the heart pounding action-thriller 3 Days to Kill (in theaters February 21, 2014) starring Kevin Costner, the supernatural horror film Oculus (in theaters April 11, 2014), and the live-action family adventure Earth to Echo (in theaters July 2, 2014).
About Relativity
Relativity (relativitymedia.com) is a next-generation studio engaged in multiple aspects of entertainment, including film production; financing and distribution; television; sports management; music publishing and digital media.
The studio has produced, distributed or structured financing for nearly 200 motion pictures, generating more than $17 billion in worldwide box office revenue and earning 60 Oscar庐 nominations. Recent films include: Safe Haven, Act of Valor and Immortals, the latter both opening number one at the box office in their debut. Relativity鈥檚 other films include the eight-time Oscar庐 nominee The Social Network as well as Limitless and two-time Oscar庐 winner The Fighter. Upcoming films include 3 Days to Kill, starring Kevin Costner, Earth to Echo, Oculus and author Nicholas Sparks鈥 The Best of Me.
Relativity Television is one of the country鈥檚 largest suppliers of unscripted television and has recently expanded to produce scripted series.聽 Relativity Sports is the industry鈥檚 fastest growing sports agency, providing more than 400 NBA, NFL and MLB athletes with services ranging from contract negotiation to custom film and television content production.