Clear Channel Media And Entertainment Promotes Michele Laven To President Of Partnerships And Local Activation
听
New Role Extends Local Activation Benefits to Partners, Creating Unique Combination with Clear Channel鈥檚 Industry-Leading National Reach
听
New York, N.Y. 鈥 February 3, 2014 鈥 Clear Channel Media and Entertainment, the leading media company in America with a greater reach than any other radio or television outlet, announced today the promotion of Michele Laven to President of Partnerships and Local Activation, effective immediately. Laven will report to Tim Castelli, President of National Sales, Marketing and Partnerships at Clear Channel Media and Entertainment.
听
In this newly created position, Laven will continue to create strategic alliances and marketing programs with key distribution and content partners, while expanding the capacity of Clear Channel鈥檚 local market sales organizations to develop multi-market revenue opportunities.听 With the support and coordination of this new group, Clear Channel will add even more value for its national and local partners.听
听
"Clear Channel is built on our strong relationships with listeners, advertisers and partners 鈥 both on the local and national level.听 We have the unparalleled ability to connect artists with their fans and brands with their consumers, and in her new role Michele is going to use her expertise to help national partners build an even closer relationship with their consumers at the local level,鈥 said Bob Pittman, Chairman and CEO of Clear Channel.听 鈥淭hroughout her time with our company, Michele has been laser focused on creating value for our strategic partners and ensuring that Clear Channel's listeners can find the content and features they love regardless of device or platform, and with this new opportunity she will bring her the creativity, innovation and drive to bear in creating result driven campaigns with advertisers through our unique collection of broadcast, digital, events and mobile media assets."
听
鈥淥ur markets have strong relationships with listeners and the local communities like nobody else, which directly benefits advertisers and partners,鈥 said Tim Castelli, President of National Sales, Marketing and Partnerships.听 鈥淥ur multiplatform assets give us a competitive advantage that Michele will build on, effectively activating our national reach and local activation to deliver results for advertisers and partners nationwide.鈥
听
Laven, previously Executive Vice President of Strategic Partnerships, has been with the company for eight years. She is responsible for many of Clear Channel's strategic partnerships and integrations including automotive, in-home entertainment, gaming consoles, smartphones, tablets and more.听 She also previously served as Vice President of Integrated Media for Clear Channel Los Angeles and was responsible for advertising programs that connected on-air, online, mobile and on-location marketing solutions for advertisers. Prior to joining Clear Channel Laven was President and Chief Operating Officer of New Times Media.