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New York, NY – October 6, 2011 – Clear Channel Radio, the leading media company in America with a greater reach than any radio or television outlet, today announced the official rollout of its new Artist Integration Program. The program will officially launch on October 10 with a campaign supporting the new release from Grammy-winning, multi-platinum group Coldplay.

The Artist Integration Program, part of Clear Channel’s new National Programming Platform division, is designed to increase audience awareness of new music projects from both established and developing artists through on-air and online promotional campaigns. By leveraging Clear Channel’s powerful properties, including 850 radio stations in 150 cities, and its national digital platform, including iHeartRadio, Clear Channel’s free, industry-leading digital radio product, the campaigns will provide the opportunity for artists, record labels and the music industry to maximize exposure for new singles or albums, ultimately strengthening artist development and sales.

In spring 2011 Clear Channel tested the Artist Integration Program by partnering with Atlantic Records and Wiz Khalifa to promote his new album Rolling Papers. The on-air/digital campaign preceded the Rolling Papers’ release week and resulted in the album debuting at No. 2 with 199,000 copies sold. Over 6,500 promotional spots ran during the release week, reaching nearly 40 million listeners and covering 80 percent of the country.

“Music is the lifeblood of so many of our stations. It’s critical to our programming success, which is why we’re passionate about artist development,” said Tom Poleman, President of Clear Channel National Programming Platforms. “The Artist Integration Program is a great example of how we can use the power of Clear Channel's multimedia platforms and unparalleled reach to speed song familiarity and create a deeper connection between consumers and music.”

Clear Channel will partner with Coldplay and Capitol Records on their latest album, Mylo Xyloto, which is set to release Oct. 24, 2011. The Coldplay - Mylo Xyloto campaign will incorporate a combination of on-air and digital content from October 10 through 24. The on-air elements include a series of :30 artist profiles, which will run across specific Clear Channel Radio formats and feature members of Coldplay discussing the new album. Digitally, station sites will run a special Coldplay content package, including links to buy the album on iTunes; and the New iHeartRadio will feature Coldplay Radio as a custom station. The campaign will not impact airplay of music.

“Capitol Records and Coldplay are excited to participate in a proactive new music platform that will help deliver the true recognition that the new album, Mylo Xyloto deserves,” said Greg Thompson, Executive Vice President of Marketing and Promotion for EMI/Capitol North America. “We are thrilled Clear Channel can offer the assets, reach and creativity that will connect musicians like Coldplay more closely to their fans in an emotional, deeper experience. This creative program will definitely impact the health of the music industry.”