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Novartis joins the roster of founding partners who collectively share the vision of iHeart Women Sports including Capital One, e.l.f. Cosmetics and e.l.f. SKIN

Listen to the first episode now

WHAT: Women’s sports are building a movement that is reaching far beyond the scoreboard. To highlight this hockey stick growth, iHeart Women’s Sports today debuts “,” a new podcast where women’s sports and business will collide to uncover insights and ideas shaping the future of this billion-dollar industry.

From league commissioners to top athletes, investors to executives, creators to entrepreneurs, “” will break down the groundbreaking business models, content and coverage evolution, next frontier of partnerships, big bets fueling the industry’s growth, and more. Listeners, get ready – whether industry insiders, investors, athletes or fans eager to see women’s sports thrive – “Courtside” will be a front-row seat to the action.  

WHO: Hosted by Laura Correnti—founder and CEO of Deep Blue Sports + Entertainment, and a leading driver in commercial growth in women’s sports—this show will feature interviews with leading experts in their fields including Ilana Kloss, Andrea Brimmer, Kate Johnson, and Allyson Felix and Wes Felix. Each episode will feature in-depth interviews with guests as they go beyond the scoreboard, providing listeners with an up close view to the business of women's sports and the key factors driving its growth.

“‘Courtside’ is a front-row seat to the decision making happening behind the scenes in women’s sports,” said Laura Correnti. “It’s a space where we are reconciling the hype and momentum around women’s sports with the business and infrastructure needs required to sustain it. These conversations will push on industry mindset and models to ensure we are reaching and exceeding the true potential of the business of women’s sports.”

The first episode will feature Ilana Kloss, CEO of Billie Jean King Enterprises, who has spent decades proving that women's sports investing is big business. She will join Correnti on “Courtside” to break down the business case for equity, why sustained investment is key and how brands are finally waking up to the value of women’s sports.

Also, announced today, Novartis, an innovative medicines company, will join Capital One, e.l.f. Cosmetics and e.l.f. Skin as a founding partner of . By partnering with iHeart as founding partners, Capital One, e.l.f. Cosmetics, e.l.f. SKIN and now Novartis directly impact the rise in women’s sports coverage.

Founded in June 2024 by and Deep Blue Sports + Entertainment, iHeart Women’s Sports is the first-ever audio platform dedicated exclusively to amplifying women’s sports. As a free, ad-supported network available across ����������Ƶ’s platforms, it addresses the rising interest in women’s sports coverage. 

WHEN: “” is available today, April 2, 2025. New episodes will be available biweekly on Wednesdays. 

WHERE: Listen to “” on the iHeartRadio app and everywhere podcasts are heard. All shows on the iHeart Women’s Sports network are distributed by iHeartPodcasts.

About Laura Correnti:

Laura Correnti is Partner at Giant Spoon, a full-service advertising agency that focuses on the intersection of creative and media through the lens of culture. Since joining the agency in 2016, Laura has led its media strategy and buying with an expertise in content-driven partnerships. A firm believer in abandoning the RFP process of media planning, Laura and her team are injecting critical thinking and comms planning back into media. Idea-first, narrative-led is the way she goes to market, looking to create connections—not impressions. Under her tenure, Giant Spoon’s media clients include GE, MassMutual, Cole Haan and more. Her track record of disrupting the media model and creating "firsts" for brand partnerships has helped her reel in Cannes Lions, Adweek Media Plan of the Year, Clio Awards and Webby honors.