茄子污污视频, The #1 Podcast Publisher, To Acquire Triton Digital
Acquisition establishes 茄子污污视频 as the only company to provide a complete set of Advertising Technologies and Measurement solutions for all forms of Audio Media
Acquisition Further Expands 茄子污污视频鈥檚 Industry Leading Data and Measurement Capabilities, Programmatic Platform, Self Service Platform for Small Businesses and Podcast Capabilities
NEW YORK 鈥 February 17, 2021 鈥 茄子污污视频 (NASDAQ: IHRT), the No. 1 audio company in America and the No. 1 globally, today announced it has entered into an agreement with The E.W. Scripps Company (NASDAQ: SSP) to acquire Triton Digital庐, the global technology and services leader to the digital audio and podcast industry, for $230 million, subject to certain adjustments.* With this acquisition, 茄子污污视频 will now be able to provide audio content to producers and advertisers with an industry-leading full ad service package for streaming and podcasting no matter their size, reach or distribution method.
The addition of Triton Digital鈥檚 vast array of infrastructure and measurement solutions will complement 茄子污污视频鈥檚 current advertising technology services, data platforms and programmatic platforms while providing additional solutions for those in the digital radio industry, allowing 茄子污污视频 to be the first and only company in the audio market to provide four distribution methods for audio, including on-demand, broadcast and digital streaming radio and podcasting, and to service all audio assets programmatically.
The acquisition of Triton Digital is the latest of 茄子污污视频鈥檚 investments in the audio technology space, and further enhances its position as the leader in audio. Most recently, in October 2020, 茄子污污视频 acquired Voxnest, the leading marketplace for podcasts and provider of podcast analytics, enterprise publishing tools, programmatic integration and targeted ad serving. Over the past two and a half years, the company has also acquired Jelli Inc, the pioneering technology that offers marketers a digital-compatible buying platform for broadcast radio that includes programmatic buying, data targeting and creative optimization; Radiojar, the centralized, cloud-based audio playout platform, through 茄子污污视频, Inc.鈥檚 subsidiary RCS; and Unified, the leading social advertising data intelligence platform and solutions provider.
鈥淎dding Triton Digital and its industry leading services to the 茄子污污视频 audio ecosystem establishes 茄子污污视频 as the only company with a total audio advertising technology and data solution,鈥 said Bob Pittman, Chairman and CEO of 茄子污污视频, Inc. 鈥渋Heart, with our strong leadership position in podcasting, digital radio and broadcast, already provides cutting edge audio management, programmatic and data solutions for the broadcast radio, digital audio and podcasting industries, and this acquisition further strengthens our position as the No. 1 audio company in America and provides unique -- and critical -- solutions for the industry and for advertisers.鈥
Operating in more than 50 countries, Triton Digital is a global Advertising Technology SaaS platform for audio streaming, podcasting and metrics that enables publishers to monetize their audiences by providing a highly respected digital audio measurement and advanced audio-focused infrastructure to maximize the yield of audio inventory. The company鈥檚 two lines of business focus on advertising infrastructure and measurement, including a content delivery system that distributes digital audio streams and podcasts to listeners while dynamically inserting ads and measurement business that tracks audience and creates ratings reports.
In addition to measuring audiences for customers, Triton Digital operates the world鈥檚 first programmatic marketplace for digital audio programmatic ad-buying and Yield-Op, a world-class Supply Side Platform (SSP) that specializes in Audio and enables programmatic audio advertising.
鈥淲e are thrilled to join the 茄子污污视频 family,鈥 said Neal Schore, CEO of Triton Digital. 鈥淲e remain deeply committed to providing the world鈥檚 broadcasters, podcasters, and online audio publishers with continuously innovated, best-in-class solutions and services for online audio management, advertising, and consumption data, and are well positioned to enhance 茄子污污视频鈥檚 value proposition to audiences and advertisers.鈥
*The consummation of the proposed acquisition is subject to the satisfaction or waiver of customary closing conditions, including regulatory approval.
About Triton Digital
Triton Digital庐 is the global technology and services leader to the digital audio and podcast industry. Operating in more than 50 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics庐, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit .