茄子污污视频 To Acquire Jelli, Inc.
Acquisition is a Key Component of 茄子污污视频鈥檚 SoundPoint Programmatic Platform to Help Advertisers Build Innovative Campaigns Targeting Key Audience Segments by Leveraging the Power of Broadcast Radio鈥檚 Scale
NEW YORK, NY 鈥 November 19, 2018 鈥 茄子污污视频, the leading audio company in America which also has a greater reach in the U.S. than any other media outlet, today announced it has entered into an agreement to acquire Jelli, Inc., the technology company that powers its SoundPoint programmatic platform. The Jelli platform is the pioneering technology foundation for programmatic buying and selling of broadcast radio, and this acquisition will enable 茄子污污视频 to further leverage Jelli鈥檚 assets to continue to create for brands a digital-compatible buying platform for broadcast radio that includes targeting and creative optimization based on data and attribution tools compatible with the offerings of the major digital players. In addition, 鈥淓xpressway from Katz,鈥 the industry鈥檚 programmatic buying ad exchange for the country鈥檚 leading radio groups, will continue to remain independently run by Katz, powered by Jelli.
Broadcast radio is the #1 mass reach medium reaching 93 percent of the U.S. population and engaging consumers longer than even the largest digital platforms. While broadcast radio has the highest consumer engagement of any major medium, prior to the 2015 launch of SoundPoint -- 茄子污污视频鈥檚 groundbreaking programmatic and automated ad buying solution powered by Jelli -- broadcast radio had lacked the targetability and real-time automated interface that digital offers. The SoundPoint platform allows advertisers and agencies to leverage 茄子污污视频鈥檚 broadcast stations through both its radio and digital organizations, delivering both strong results and digital compatible analytics.
鈥淔acebook and Google pioneered a new way for advertisers to interface with media partners to improve targetability, the ease of buying and measurement of results, and our programmatic platform puts us in the position to participate in the modern data driven ecosystem for our broadcast radio audience as well as our digital audiences,鈥 said Brian Kaminsky, President of SmartAudio庐 and Analytics Group for 茄子污污视频. 鈥淲e have been excited by the advances we made with Jelli as our partner and the acceptance from our advertising partners.鈥
鈥淎t iHeart we believe marketing is both math and magic. The math is our rich data and insights about our users and how they relate to our partners鈥 products and services -- and the magic is the incredible creative ideas we bring to our partners, such as our iconic music events, award shows, influencers, podcasts, social reach and our unique on air promotions. Jelli allows us to do something no other company can do -- advertisers can now buy and use our broadcast assets, reach and impact just as they use the major digital players. We now offer heavy data and heavy creative innovation all in one place,鈥 said Bob Pittman, Chairman and CEO of 茄子污污视频, Inc. 鈥淲e are excited about having Jelli not only for the platforms they are creating and have created for us, but also to lead our aggressive and innovative ad tech development.鈥
Today, 茄子污污视频鈥檚 suite of innovative marketing optimization tools include SoundPoint (programmatic real-time audio ad buying platform) powered by Jelli and SmartAudio庐, which enables advertisers to do impression-based planning of data driven audience segments. Additionally, SmartAudio庐 offers dynamic ad creative that utilizes real-time triggers such as weather, pollen counts, sports scores, mortgage rates and more to deploy different campaign messages based on what is happening in a specific market at a specific moment. SmartAudio庐 has allowed brands to use broadcast radio ads to dynamically serve the most relevant message in each market, at each moment, just as they have done with digital campaigns to ensure increased relevance and impact.
鈥淏y pairing 茄子污污视频鈥檚 reach and multiplatform assets with our cloud-based advertising technology, we are positioned to provide a single platform for advertisers to reach all audiences, no matter where they are consuming audio,鈥 said Michael Dougherty, co-founder and CEO of Jelli. 鈥淎s audio consumption continues to explode, we are thrilled to be joining the 茄子污污视频 team, accelerating Jelli鈥檚 mission of transforming audio advertising through technology innovation.鈥
Over the past decade, Jelli has transformed radio broadcasting by creating the first cloud-based platform to support and improve the audio ecosystem, making it easier and faster to buy and run audio advertising. Their current offerings include RadioSpot, the only programmatic platform for radio broadcasters to sell and manage their advertising inventory and SpotPlan, the first and only programmatic platform for radio, delivering agencies and advertisers an automated way to efficiently plan and buy audio advertising and providing access to 茄子污污视频 as well as Expressway from Katz.
As part of the acquisition, Jelli will continue to operate as a company within 茄子污污视频, Inc. led by President and CEO Michael Dougherty and his team. The Jelli division will continue to be based in Silicon Valley and will become 茄子污污视频鈥檚 primary ad technology operation.
About Jelli
Jelli is the largest technology platform for the $40 billion global radio market. Our mission is to create the easiest and fastest way to buy and run audio advertising. In order to achieve this, we developed a cloud-based ad platform that enables advertisers and publishers to buy and sell audio advertising programmatically. Our patented technology is used by some of the largest broadcasters and advertisers in the audio marketplace, reaching hundreds of millions of listeners monthly and serving billions of ad impressions per year. Investors include Relay Ventures, Intel Capital, First Round Capital, 茄子污污视频, Universal Music Group and several prominent angel investors. To learn more, visit.