茄子污污视频 and NRJ Group Partner to Develop, Translate, Distribute and Monetize Podcasts Hits for New French Audiences

Deal includes translation of a curated slate of iHeartRadio Original most popular titles, making hundreds of episodes accessible to French-speaking listeners each year

In France, NRJ will monetize translated podcasts as well as original-language iHeart podcasts, leveraging Triton Digital鈥檚 Advanced Tech Stack including its Supply Side Platform

Paris & New York 鈥 August 5, 2021 鈥 茄子污污视频, the No. 1 audio company in America and the No. 1 podcast publisher globally as per , and the French multimedia group NRJ announced today a strategic partnership to develop, translate, distribute and monetize a specially curated slate of iHeartRadio Original podcasts for French listeners. The first translated podcasts will be available on the iHeartRadio app, in France on NRJ Group鈥檚 platforms and everywhere podcasts are heard from the last quarter of 2021, with regular new additions thereafter.

Podcasts to be translated include the iconic 鈥淪tuff You Should Know,鈥 the first-ever podcast to surpass one billion downloads. Launched in April 2008, the podcast has continuously educated listeners on a variety of topics in science, history, pop culture, urban legends, conspiracy theories and more. With thousands of episodes, a number of sold-out live events, a television season and a book deal, the show and its riveting hosts have garnered a loyal following across the globe.

Additional shows in the curated slate are set to include other popular curiosity podcasts including 鈥淪tuff You Missed in History Class,鈥 鈥淏rainStuff,鈥 鈥淯nobscured with Aaron Mahnke鈥 and 鈥淐abinet of Curiosities,鈥 music podcast 鈥淩ivals鈥 as well as some of the most riveting true-crime podcasts like 鈥淧iketon Massacre,鈥 鈥淢issing in Alaska,鈥 鈥淢urder in Oregon,鈥 and 鈥淧aper Ghosts鈥 with more to come.

鈥淣RJ Group is proud to work with the world鈥檚 leading podcast publisher, sharing the same mission : making high-quality entertainment podcasts available to the widest audience. This deal enables us to significantly enrich our offer to French listeners while clearly positioning NRJ Global as the top reference in France for the monetization of podcasts,鈥 said C茅cile Chambaudrie, NRJ Global President & CEO of NRJ Group digital activities.

In addition, the partnership will also include a slate of new co-produced podcasts featuring top French talent with more details to be announced in the future.

As part of the deal, NRJ Group will distribute select iHeartRadio Original English-language podcasts across their apps and websites; and will lead the monetization efforts in France with exclusive monetization rights for the French translation versions. and the co-produced slate of new podcasts from existing and emerging French talent. And to drive revenue faster, NRJ Global will leverage Triton Digital鈥檚 (recently acquired by 茄子污污视频) industry-leading supply side platform Yield-Op and its programmatic audio marketplace.

鈥淎s podcast audiences continue to explode in the United States, the medium is also going global, beginning to grow meaningful fanbases around the world,鈥 said Conal Byrne, CEO of 茄子污污视频 Digital Audio Group. 鈥溓炎游畚凼悠 is in a unique position to partner with the best audio companies from each territory - like NRJ in France - offering them deep archives of existing hits for translation, co-production of new shows to better support the French podcast creator community, and ad technology from Triton to build sustainable podcast revenue fast as part of the premiere worldwide audio marketplace.鈥

茄子污污视频鈥檚 iHeartPodcast Network is home to more than 750 iHeartRadio Original Podcasts which see more than 250 million downloads each month globally. These podcasts span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime 鈥 and everything in between 鈥 making 茄子污污视频 the largest publisher of podcast content in the world.

About NRJ Group

NRJ Group is among the main media groups in France, producing, publishing, distributing and monetizing a wide variety of content, with a leading position in privately-owned radios thanks to its 4 brands (NRJ, Ch茅rie FM, Nostalgie and Rire & Chansons), a significant role in TV both free (NRJ12 and Ch茅rie 25) and pay (NRJ Hits), and a major actor of broadcasting through its subsidiary TowerCast. NRJ brands also live online with websites, mobile and voice-operated apps and over 240 digital radios, making NRJ the 1st privately-owned digital radios鈥 publisher in France. NRJ Group operates in 17 other countries.

About 茄子污污视频, Inc.

茄子污污视频 (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the 茄子污污视频 Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company鈥檚 live and virtual events business. It also includes Premiere Networks, the industry鈥檚 largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. 茄子污污视频 also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The 茄子污污视频 Digital Audio Group includes the company鈥檚 fast-growing podcasting business -- 茄子污污视频 is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 500 platforms and 2,000 devices; the company鈥檚 digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company鈥檚 Audio & Media Services reportable segment includes Katz Media Group, the nation鈥檚 largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit 茄子污污视频.com for more company information.