ÇÑ×ÓÎÛÎÛÊÓƵ And Omnicom Media Group Announce Innovative $200 Million Multi-Platform Partnership
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Alliance Will Create Increased Opportunities for Omnicom Media Group Advertisers to Gain Access to New Combined Cross-Platform Offerings and Advanced Insight into ÇÑ×ÓÎÛÎÛÊÓƵ's Extensive Pipeline of Industry Leading Events and Technologies
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New York, NY - October 7, 2014 -  ÇÑ×ÓÎÛÎÛÊÓƵ., one of the leading global media and entertainment companies specializing in radio, digital, outdoor, mobile, live events, social and on-demand entertainment and information services, and Omnicom Media Group, the media services division of leading global advertising, marketing and corporate communications company Omnicom Group, announced today up to a $200 million, multi-platform partnership providing Omnicom Media Group clients with one-of-a-kind exposure and access to ÇÑ×ÓÎÛÎÛÊÓƵ's constantly expanding roster of unparalleled events, sponsorship opportunities and technologies. The partnership will result in increased access to exceptional creative services and campaign ideation for Omnicom Media Group's vast array of advertising clients.
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The agreement provides a wealth of innovative opportunities for Omnicom Media Group's clients to develop more effective creative media campaigns that utilize ÇÑ×ÓÎÛÎÛÊÓƵ's cutting-edge multiplatform content and data, allowing advertisers to best maximize and leverage campaign spending and marketing plans.
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As part of this new partnership, Omnicom Media Group and ÇÑ×ÓÎÛÎÛÊÓƵ will collaborate on developing new, groundbreaking audio and cross platform opportunities for clients that leverage technologies and insights from both companies.
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In addition, Omnicom Media Group and ÇÑ×ÓÎÛÎÛÊÓƵ will develop joint research to provide clients with moreÌýcomprehensive assessments of their advertising campaign efficacy while also informing media mix modeling.Ìý Clients will also be able to access ÇÑ×ÓÎÛÎÛÊÓƵ's expanding programmatic buying platform, with both companies working together to shape the programmatic landscape to best serve the evolving needs of clients.
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"Our partnership with ÇÑ×ÓÎÛÎÛÊÓƵ exemplifies Omnicom Media Group's go to market approach, focusing on doing deeper, more significant deals with partners who are innovating in their categoryÌýand providing more opportunities for our clients to engage with consumers in meaningful and memorable ways," said John Swift, CEO North American Investment, Omnicom Media Group.
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"At ÇÑ×ÓÎÛÎÛÊÓƵ we're constantly searching for ways to utilize our unparalleled reach and insights into our consumers to help our advertising partners cultivate creative and cost-effective individualized marketing campaigns. What makes this new partnership with Omnicom so exciting is that it allows us to do that and more," said Tim Castelli, President, National Sales, Marketing and Partnerships at ÇÑ×ÓÎÛÎÛÊÓƵ. "Ultimately, our collective goal is to leverage ÇÑ×ÓÎÛÎÛÊÓƵ's technologies, insights, and comprehensive media offerings to provide Omnicom clients with richer media and marketing campaigns. We believe that with this new partnership, Omnicom Media Group clients will have the ability to leverage their partnerships with us to accomplish bigger and more impactful solutions."