茄子污污视频 Creates Groundbreaking Programmatic Real-Time Radio Ad Buying Platform
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Deal Will Offer Automated Broadcast Radio Ad Buying from Industry Leader 茄子污污视频鈥檚 850+ Stations to Advertisers, Using Cutting-Edge Technology from Cloud-Based Jelli
Katz Media Group Launches 鈥淓xpressway from Katz,鈥 First Industry Programmatic Buying Ad Exchange at Scale for Broadcast Radio, Using Same Technology
New York 鈥 April 8, 2015 鈥听茄子污污视频,听the media and entertainment company with the largest reach of any radio or TV outlet in America, announced today the launch of a听programmatic and automated ad buying solution for its broadcast radio stations, powered by cloud-based technology innovator Jelli.听This solution is the foundation for 茄子污污视频 to be able to offer听its ad inventory to advertisers and agencies looking to leverage programmatic and automated technology including private market place and exchange environments to improve the buying process and reduce administrative hurdles and delays.
The new programmatic solution will also allow 茄子污污视频 to apply its rich data and insights to the planning process and will utilize data sets to enable unique forms of targeting, such as music-based psychographic groups, weather and traffic patterns, purchase behavior and other environmental, population and consumer trends.
"Programmatic is already an important and expected method of ad buying in the digital space. Now we can bring broadcast radio into that world at a scale no digital audio provider can offer," said Bob Pittman, Chairman and CEO of 茄子污污视频, Inc. 鈥淭his new tool听will give our sales groups the ability to more deeply partner with an advertiser and bring the best resources, unprecedented accountability and speed 鈥 allowing us to provide much better service and performance to every client."
"We are excited to be aboard as a charter user,鈥 said听Bill Koenigsberg,听President, CEO and Founder of Horizon Media, Inc. 鈥淭his move allows us to finally combine the tremendous power of radio advertising in a cost-effective and responsive way with unique and real time targeting capabilities.鈥
鈥淭his is an important step by 茄子污污视频 and the radio industry at large given听the growth of marketers鈥 use of,听and desire to, enable their messages to be more intelligent, discreet, and fueled by data,鈥 said John Nitti, Chief Investment Officer, ZenithOptimedia.听 鈥淶enithOptimedia and 茄子污污视频 have a strong partnership in place, and this milestone is a great step in the continued evolution of听that partnership.鈥
Additionally, Katz Media Group,听the top national sales firm representing more than 275 radio broadcasters including 茄子污污视频, Cumulus, Entercom, Cox Media Group and others, will launch听Expressway from Katz, the first industrywide programmatic buying ad exchange at scale for the radio industry鈥檚 most important players, which also uses the same technology.
鈥淎s the top national sales firm听representing many听great radio companies, we felt it was critical that radio take the lead.听Expressway from Katz听will deliver the capabilities and speed of automation and programmatic to all of our radio companies as we bring the power of radio to advertisers, providing unprecedented scale and customer knowledge,鈥 said Mark Rosenthal, President of Katz Media Group.听 鈥淓veryone here, from the CEO to our sales assistants, is听excited about how this new capability will transform our business and how much more responsive we can be to our partners.听 It will give the entire radio industry an additional way to sell, putting this industry ahead of even the newest digital companies.鈥
鈥淲e applaud the efforts of 茄子污污视频 and fully support their entry in the automated buying space.听 Like them we recognize the relevance of enabling commerce to travel in this new sophisticated way.听 It saves time, it significantly improves our ability to target our customers, and makes it easier to scale buys,鈥 said Bill Hoffman, President of Cox Media Group.听 鈥淎lso as data becomes more important we are pleased that with the creation of听Expressway from Katz, radio now听has the foundation to lead the media marketplace."
"This partnership is an innovative milestone for the radio industry," said David Field, President and CEO of Entercom Communications Corporation.听 "Radio has always provided unmatched value, and听now we can bring听today鈥檚 data sources, targeting at scale and the speed, ease and precision of programmatic buying to our advertising partners, matching or exceeding the capabilities of any other media sector.鈥
鈥淭he ability to deliver the right message to the right person at the right moment is the holy grail of advertising, and we are just beginning to deliver on that promise across devices,鈥 said David Cohen, Chief Investment Officer of UM.听 鈥淭his announcement is a watershed moment in the radio industry.听听Activating music-based psychographic groups, automatically triggering campaigns using weather and traffic patterns, purchase behavior and other environmental, population and consumer trends is something that we cannot wait to put in market.鈥
"We couldn鈥檛 be more excited to be chosen to power听茄子污污视频鈥檚 programmatic solutions as well as Expressway from Katz, and we听look forward to working with them to provide cutting-edge听technology solutions that can鈥檛 be found anywhere else,鈥 said Mike Dougherty, CEO of Jelli.
About Katz Media Group
Katz Media Group听is the largest media representation company in the United States.听 Representing more than 4,000 radio stations, 700 television stations and their digital extensions, Katz Media Group provides advertisers and agencies one point of access to more than 200 million active consumers across the country. A subsidiary of 茄子污污视频, Katz Media Group is based in New York City with 15 regional offices.
About Jelli Inc. 庐
Jelli is the first cloud-based ad platform for the $40 billion global radio market. Our mission is to create the easiest and fastest way to buy and run radio spots. We bring the transparency, accountability and real-time delivery of the web to the offline medium of terrestrial radio. Our patented audio serving platform automates terrestrial radio advertising for advertisers and network operators, reaching millions of listeners weekly and serving billions of ad impressions annually. We are based in San Mateo, California and New York City, and our investors include Relay Ventures, Intel Capital, First Round Capital and several prominent angel investors.