茄子污污视频 Names Greg Millard Executive Vice President Of Event And Experiential Partnerships
New York, NY 鈥 October 15, 2018 鈥 茄子污污视频 announced today that Greg Millard has been named Executive Vice President of Event and Experiential Partnerships, effective immediately. Millard will report to Tim Castelli, President of National Sales, Marketing and Partnerships for 茄子污污视频.
In his new role, Millard will spearhead the go-to-market strategy for all of 茄子污污视频鈥檚 national sponsorship sales efforts, including the company鈥檚 roster of incredibly successful, nationally recognized marquee events; the iHeartRadio Theaters in New York and Los Angeles; custom events and partnership opportunities; and local events in over 150 markets nationwide. He will also work closely with 茄子污污视频鈥檚 marketing, product, research and media planning teams to develop innovative and effective opportunities for advertisers on both the national and local levels across 茄子污污视频鈥檚 unmatched array of multiplatform assets.
鈥溓炎游畚凼悠 has the biggest, culture-defining events in music across every genre. Greg will leverage these events and culturally relevant moments to connect brands with their consumers,鈥 said Castelli. 鈥淲ith our unique access to data, insights, artists, moments and airwaves, 茄子污污视频鈥檚 one-of-a-kind partnership opportunities help brands shape pop culture 鈥 not just chase it.鈥
鈥淚鈥檓 thrilled to be joining 茄子污污视频, especially at such an exciting time in the audio business,鈥 said Millard. 鈥淭he company is leading the industry in multi-platform experiential programs. I look forward to working with the incredible National Sales, Marketing and Partnerships team to develop powerful partnerships leveraging our unparalleled portfolio of events and venues.鈥
Millard鈥檚 background includes more than 20 years of sports and entertainment partnership sales experience. He joins 茄子污污视频 from Turner Broadcasting where he served as Vice President of Partnerships and Branded Programming and generated new integrated cross-platform partnerships for sports properties including the NCAA, ELEAGUE and Bleacher Report Live. Prior to joining Turner in 2010, Millard spent four years as a Vice President at International Management Group and worked with clients including Caesar鈥檚 Entertainment and Churchill Downs. His background also includes sales and marketing positions at CBS, the NFL and NBC.