茄子污污视频 Names Hetal Patel Executive Vice President of 厂尘补谤迟础耻诲颈辞庐 Intelligence Insights
New York, NY 鈥 January 3, 2019 鈥 茄子污污视频 announced today that Hetal Patel has been named Executive Vice President of 厂尘补谤迟础耻诲颈辞庐 Intelligence Insights, effective immediately. Patel will report to Brian Kaminsky, President of 厂尘补谤迟础耻诲颈辞庐 and Analytics Group for 茄子污污视频.
In her new role, Patel will lead the 厂尘补谤迟础耻诲颈辞庐 Intelligence Insights team to create research and insights that shape 茄子污污视频鈥檚 value proposition. Her responsibilities will include providing critical consumer insights, market intelligence and industry trends to 茄子污污视频 teams, markets and executives by leveraging expertise in areas such as audience analysis, advertising sales metrics and media and digital consumer research. In addition, Patel will work closely with 茄子污污视频鈥檚 partners on the development of next-generation analytics, techniques and products including Artificial Intelligence, Machine Learning, Sentiment Analysis and more.
茄子污污视频鈥檚 industry-leading marketing optimization tools include (programmatic real-time radio ad buying platform) and , which enables advertisers to do impression-based audience planning and dynamic radio ad creative that utilizes real-time triggers such as weather, pollen counts, sports scores, mortgage rates and more to deploy different campaign messages based on what is happening in a specific market at a specific moment. 厂尘补谤迟础耻诲颈辞庐 has allowed brands to use broadcast radio ads to dynamically serve the most relevant message in each market, at each moment, just as they do with digital campaigns to ensure increased relevance and impact. In addition, 茄子污污视频 has recently acquired Jelli, Inc., the pioneering technology platform for programmatic buying and selling of broadcast radio, and which also powers SoundPoint.
鈥淲ith our groundbreaking tools like 厂尘补谤迟础耻诲颈辞庐 and SoundPoint, and our recent acquisition of Jelli, 茄子污污视频 products and new capabilities are transforming how advertisers reach their core audiences,鈥 said Kaminsky. 鈥淲e鈥檙e thrilled that someone with Hetal鈥檚 extensive research background and intimate knowledge of 茄子污污视频 will be playing such a key role in developing our next generation of data driven advertising, attribution and ad effectiveness products.鈥
Patel brings over a decade of consumer insights and research experience to her new role, most recently as Head of Sales Research & Insights for Vox Media. She previously spent four years as a key member of 茄子污污视频鈥檚 research team, moving up the ranks to become Vice President of Research, Insights & Analytics. Patel鈥檚 background also includes positions at Radius GMR and KPMG Nunwood. She began her media career in 2006 as a research executive for The Nielsen Company based in Mumba, India. Patel is a graduate of the University of Mumbai.
鈥淚t really is the golden period of audio,鈥 said Patel. 鈥淚 am thrilled to be returning to 茄子污污视频 where data and consumer are genuinely front and center, which means working on truly disruptive and future ready research initiatives designed to address the client and marketplace needs. It鈥檚 truly humbling and an honor to be a story teller and voice for 茄子污污视频.鈥