茄子污污视频, the No. 1 Podcast Publisher, Expands Branded Podcast Studio as Demand Grows for Bespoke Podcast Platforms

Expanded Studio Named Ruby to Launch New and Renewed Shows in 2023 in Collaboration with Brands including IBM, Intuit QuickBooks, Mattress Firm, T-Mobile and more

NEW YORK, NY 鈥 May 11, 2023 - 茄子污污视频, the No. 1 podcast publisher globally with more downloads than the next two podcast publishers combined according to , today announced the launch of Ruby, the first dedicated team of its kind from a major media company committed entirely to the production, sales and marketing of branded podcasts.

茄子污污视频 has built one of the fastest-growing slate of branded podcasts globally with 30 original series from major brands such as T-Mobile, IBM, Intuit QuickBooks and Mattress Firm. The launch of Ruby represents an expanded commitment to one of 茄子污污视频鈥檚 most premium products allowing advertisers to engage audiences with creative, long-form native content.

Ruby creates holistic podcast concepts that resonate with targeted audiences. The audio studio has partnered with a distinguished catalog of host talent鈥撯 both big and small across all industries including 鈥楽aturday Night Live鈥 cast member and co-host of the hit 鈥淟as Culturistas,鈥 Bowen Yang, 鈥楪ood Morning America鈥 co-host Robin Roberts, Malcolm Gladwell, Betty Who and Adam Devine of 鈥淧itch Perfect鈥 and 鈥淲orkaholics'' fame.

Ruby鈥檚 branded podcasts allow advertisers and their brand partners to spend upwards of 30-45 minutes with their target audience in a unique environment, with opportunities for storytelling that are not possible anywhere else in their media mix including social video. With distribution across the iHeartRadio app and all other major platforms, native podcasts from Ruby connect brands to audiences by translating brand messaging, products and services into original and engaging stories that audiences love.

鈥淎udio creates a relationship with consumers that no other marketing medium can compete with. When speaking directly to listeners, brands command a level of intimacy and authenticity that shifts perceptions and changes what鈥檚 possible,鈥 said Gayle Troberman, CMO of 茄子污污视频. 鈥淎ccording to , podcasting ad spending is on track to grow 16 percent this year, 4x the overall market. And with over 80 percent of our branded podcast clients renewing for multiple seasons, it鈥檚 evident the advertisers and audience鈥檚 appetite continues to grow. Ruby will ensure that current and future clients will be able to harness 茄子污污视频鈥檚 powerful platform, scale and proven expertise to tell meaningful stories.鈥

茄子污污视频鈥檚 Ruby studio kicked off this year by collaborating with Intuit Quickbooks on 鈥溾. Hosted by Jannese Torres (Yo Quiero Dinero) and Austin Hankwitz (Rate of Return), the podcast reveals the stories of small business owners managing the ups and downs of starting and growing their businesses. Already charting in multiple categories, the podcast debuts alongside renewed seasons of popular podcasts from T-Mobile, Salesforce, IBM, and Mattress Firm.

鈥溓炎游畚凼悠碘檚 Ruby team is creative, collaborative and delivers a turnkey audio product that enables new avenues for us to connect consumers with our brand,鈥 said Mickey Mericle, Mattress Firm鈥檚 Chief Marketing and Experience Officer.

茄子污污视频 has developed, produced, and distributed 30 podcasts including the award-winning IBM podcast 鈥溾 hosted by Malcolm Gladwell, and 鈥,鈥 an original podcast that reached No. 1 on the Apple podcast charts in 2022.

Podcasts have become one of the fastest-growing mediums, reaching almost half of the US population every month. 茄子污污视频 produces more than 750 iHeartPodcasts which span every category from business, sports, spirituality, and technology to entertainment, family, comedy, and true crime, with more top ten shows on Podtrac than the next three podcast networks combined and twice as many podcasts with one million monthly downloads than the next largest podcast publisher. 茄子污污视频 is also the only podcast publisher with shows in all content categories ranking on Podtrac.

Ruby podcasts have landed the number one spots on the Apple and iHeartRadio podcasts charts with publications such as Vanity Fair describing the podcast 鈥淗umans Growing Stuff鈥 - an ode to the new, modern gardener - as an 鈥渆ssential鈥 listen. For more information on Ruby, please visit .

About 茄子污污视频, Inc.

茄子污污视频, Inc. (Nasdaq: IHRT) is the leading audio media company in America, reaching over 90% of Americans in every month. iHearts broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 茄子污污视频.com for more company information.