茄子污污视频 Taps Unified to Develop Data, Analytics and Targeting Products That Will Combine The Power of Digital Targeting With The Scale and Impact of Broadcast Media
茄子污污视频 Invests In Unified As Companies Enter Long-Term Data And Technology Partnership
NEW YORK - June 11, 2015 - 茄子污污视频, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, and , an award-winning marketing technology company, today announced a powerful new data-driven partnership that delivers unprecedented insights to advertisers across 茄子污污视频鈥檚 portfolio of radio, digital, mobile, live events, social and on-demand entertainment and information services.聽
The companies鈥 strategic partnership will leverage Unified鈥檚 Social Operating Platform, the marketing industry鈥檚 leading data and analytics platform, to aggregate and unlock the massive data sets generated from 茄子污污视频鈥檚 858 radio stations; 70 million registered users of its platform; 87 million monthly digital uniques; more than 20,000 annual events; and more than 75 million social media users across its network.聽 In addition, 茄子污污视频 will contribute data generated from its programming and consumer audiences to Unified鈥檚 award-winning data platform.聽 茄子污污视频 has also invested in Unified to accelerate the company鈥檚 growth and expansion.
This partnership makes 茄子污污视频 the first and only media company that can deliver measurable impact and results across broadcast, digital and mobile consumer marketing channels.聽The combination of 茄子污污视频鈥檚 data and Unified鈥檚 analytics technology brings the power of attribution, audience identification, and impact analysis associated with digital marketing to the unparalleled scale of broadcast media. The companies will collaborate on a variety of data products and services designed聽to help 茄子污污视频 advertisers more effectively build campaigns, reach their target audiences and monitor results. Products will聽include the creation of audience segments generated from the meshing of 茄子污污视频鈥檚 data, its clients' data and other sources of insight into consumer behavior; campaign effectiveness, attribution insights and the measurement impact on social; and the creation of ad products that work to reach a target audience across all 茄子污污视频 platforms and social media.
鈥淒ata-driven solutions are transforming the way that we deliver new value to our marketing partners, providing the ease, measurability and precision of digital marketing at the incredible scale of broadcast,鈥 said Bob Pittman, Chairman and CEO of 茄子污污视频, Inc. 鈥淯nified allows us to leverage big data in new ways that make our portfolio of products, technology platforms, content and personalities the most powerful marketing vehicles available today.鈥
鈥淪ince its founding, Unified鈥檚 vision has been to truly 鈥榰nify鈥 marketing data across all consumer touchpoints and marketing channels. The contribution of 茄子污污视频鈥檚 data to our platform elevates the insights we can deliver to the next level, finally connecting the ubiquity of social with digital and offline channels,鈥 said Calvin Lui, President, Unified. 鈥淣ow CMOs and marketing teams can find efficiency and empower better investment decisions across their entire marketing supply chain, from consumer audiences and media channels to creative and execution partners.鈥
鈥淯nified has established itself as a clear market leader just three years after launching its first products,鈥 said Tim Castelli, President of National Sales, Marketing and Partnerships for 茄子污污视频. 鈥淲e are very impressed with the Unified team and the technology they continue to deliver to drive true business results.聽 We look forward to helping accelerate the company鈥檚 continued growth.鈥
About Unified
Unified is an award-winning marketing and analytics technology company. Unified provides professional marketers with powerful advertising, data, and intelligence tools built on the industry鈥檚 most advanced data platform. Unified serves over 600 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, Los Angeles, Chicago and New Orleans. For more information, visit .