iHeartRadio And Virgin America Join Forces To Bring New Music Offerings Up In The Air
NEW YORK 鈥 June 30, 2015 - iHeartRadio, 茄子污污视频鈥檚 all-in-one digital music and live streaming radio service, it has joined forces with Virgin America to bring a new music selection to 35,000 feet 鈥 curated for the airline by iHeartRadio and Virgin Produced (Virgin Group鈥檚 entertainment arm). The partnership will integrate iHeartRadio-branded music stations into Virgin America鈥檚 award-winning Red庐 in-flight entertainment system at every seatback and will also be available through , allowing travelers to continue listening everywhere they go after landing via their own computer, tablet or mobile devices.
鈥淲e鈥檙e excited to partner with one of the most innovative and popular airlines to bring quality music and entertainment to consumers 鈥 even at 35,000 feet,鈥 said Michele Laven, President of Business Development and Partnerships at 茄子污污视频. 鈥淭his is the first step in a robust partnership between Virgin and 茄子污污视频 and it paves the way for more exciting integrations in the near future.鈥
Earlier this month, Virgin America also announced the beta launch of the next generation of its that creates even more of an immersive in-flight entertainment experience with higher resolution capacitive touch screens, Android-based software that will allow for faster, real-time updates, three times more content 鈥 including full seasons of favorite television shows, more interactive maps, video games including classics like Pac Man and Asteroids 鈥 and more. Virgin America features the largest in鈥揻light entertainment library in the domestic skies via the touch screen Red platform. In addition to a more than 25鈥揻ilm library, live television, music videos and video games at every seat, Red offers more than 3,000 MP3s and allows guests to create their own playlist in鈥揻light. The airline is known for featuring an eclectic and diverse range of artists in its onboard library.
Beginning immediately, iHeartRadio will bring six curated and branded stations to Virgin America鈥檚 Red in-flight entertainment system including:
: This perfect meditation station features mellow songs like 鈥淗ealing鈥 by Kamal that will help relax the body, mind and soul.
: Reggae sounds that features stripped raw elements, clear bass and low end. King Tubby & Friends, a Dub music originator from Kingston, Jamaica known for his groundbreaking techniques and raw elements, is one of the featured artists.
: Trailblazing hip-hop that looks forward while also paying respect to its history 鈥 this station includes talented performers like Del tha Funky Homosapien & Parallel Thought.
: Hear the best new 鈥淎lterna Pop鈥 artists like Nosaj Thing 鈥 a Los Angeles-based artist known for creating music compositions to groove along to 鈥 in this pop music station that leans just left-of-center.
: Playing songs that embrace old traditions like m煤sica norte帽a and polka, but with a modern, indie-rock twist. Artists like will make you shake your hips, even if you are in an airplane seat.
: Soul and classic R&B that takes you back to the golden age of rhythm and blues. Featured artists include Brownout, a band out of Austin, Texas whose music has an ultra hip funk-Latin-vintage-soul kind of style.
The stations will also be available everywhere iHeartRadio is including online, mobile devices, wearables, in-car, in-home, gaming consoles and . When accessed through the iHeartRadio platform, listeners will also have access to its interactive station features such as Thumbs Up/Thumbs Down feedback and skip.
鈥淎s the music fan鈥檚 airline of choice, we鈥檙e thrilled to partner with iHeartRadio to offer more variety to our flyers with these curated music stations,鈥 said Alfy Veretto, In-flight Entertainment Manager at Virgin America. 鈥淎nd as we begin to roll out the next iteration of our in-flight entertainment system, Red, this month 鈥 our guests can expect an even more immersive experience onboard with new features like faster, higher resolution capacitive touch screens and even more entertainment content at their seatback.鈥
鈥淢usic and entertainment have always been an integral part of the DNA of our brand,鈥 said Jason Felts, Co-Founder and Chief Executive Officer at Virgin Produced. 鈥淚n addition to developing and producing our own content, we work closely with like-minded partners such as iHeartRadio to produce fresh entertainment offerings.鈥
Virgin America and iHeartRadio will roll out several promotions in 2015 to introduce the iHeartRadio branded stations to passengers, including videos on Red and more.
Editor鈥檚 Note: Virgin America is a U.S.-controlled, owned and operated airline. It is an entirely separate company from Virgin Atlantic. Sir Richard Branson鈥檚 Virgin Group is a minority share investor in.
Known for its mood-lit cabins, three beautifully designed classes of service and innovative fleetwide amenities 鈥 like touch-screen personal entertainment, WiFi and power outlets at every seat, Virgin America has built a loyal following of flyers and earned a host of awards since launching in 2007 鈥 including being named both the "Best U.S. Airline" in Cond茅 Nast Traveler's Readers' Choice Awards and "Best Domestic Airline" in Travel + Leisure's World's Best Awards for the past seven consecutive years. For more: .
Headquartered in Los Angeles, Virgin Produced is the film and television development, packaging, and production arm of Sir Richard Branson's Virgin Group. Led by Co-founder/CEO, Jason Felts and Chief Creative Officer, Justin Berfield, Virgin Produced breaks the archaic models of traditional Hollywood by providing a collaborative environment that embraces talent to produce quality content reflective of the Virgin brand. Launched in 2010, Virgin Produced's films include Limitless, Machine Gun Preacher, Immortals, Movie 43, 21 & Over, bio-pic Jobs, and comedy That Awkward Moment which have cumulatively grossed over $724MM in worldwide box office. With an equal focus on television, commercials and branded entertainment, Virgin Produced has a robust slate of television projects in development and work hand in hand with Virgin companies to concept and produce branded content. This includes the CLIO and Shorty award winning Virgin America Safety Dance video garnering over 727 million media impressions and 10 millions views. In April 2012, Virgin Produced launched its own digital network of Virgin Produced Channels, with premium programming of lifestyle, music, travel, technology, and comedy content currently available onboard Virgin airlines and hotels and expanding across other Virgin transportation, mobile, broadband, health club, and retail operating companies. In 2013, Virgin Produced expanded into India with the launch of Virgin Produced India, developing, producing, and distributing Bollywood film and television content. Very simply: Virgin Produced creates content meant to inspire and entertain with direct access to reach over 60 million loyal Virgin brand fans globally. For more information, please visit .