The iHeartRadio Jingle Ball Tour Rings Louder Than Ever With Billions Of Social Media Impressions
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The 2015 Tour Generated Almost 11 Billion Social Interactions, a 67 Percent Increase from Last Year Surpassing the Academy Awards
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New York – Jan. 7, 2015 – ÇÑ×ÓÎÛÎÛÊÓƵ today shared the latest social media engagement data from its annual iHeartRadio Jingle Ball 2015 Tour Presented by Capital One, which took place in 11 cities across the United States between December 1 and 19. The iHeartRadio Jingle Ball Tour -- the season's biggest music event, which captures the music and holiday spirit of the iHeartRadio app with performances by this year’s biggest recording artists -- garnered almost 11 billion social media impressions. In fact, the 2015 iHeartRadio Jingle Ball Tour increased 67 percent over last year, putting the record-breaking tour ahead of both the Big Game Halftime Show and the Academy Awards, and neck-and-neck with the Grammy Awards.
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Each stop of the 2015 iHeartRadio Jingle Ball Tour -- which included Dallas; San Francisco/Oakland; Los Angeles; Minneapolis; Philadelphia; Boston; New York; Washington, D.C.; Chicago; Miami/Ft. Lauderdale; and Tampa -- continued to build buzz, with Z100's Jingle Ball in New York taking the crown for the most social interactions garnering more than 3.5 billion social media impressions. Overall, the social traction skewed mostly female (71 percent) as well as younger, with Generation Z and Millennials driving the bulk of the action as 85 percent of those taking to Twitter, Facebook and most were under the age of 34.
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Other noteworthy statistics include:
- Pop ruled iHeartRadio’s Jingle Ball Tour social shares; the Top 5 artists of the tour were: One Direction, Selena Gomez, 5 Seconds of Summer, Demi Lovato and The Weeknd.
- Many social media users chose to share their favorite hashtags while watching the show. On the night of Z100’s Jingle Ball in New York, #iheartradiojingleball trended worldwide, nationally and locally in over 30 cities in the US including New York, Miami, Los Angeles, Philadelphia, San Francisco, Cleveland, Columbus and Tampa. Other trending topics included #z100jingleball, #Y100jingleball, #kiss108jingleball and Sixth Harmony.
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Additionally, the iHeartRadio Jingle Ball 2015 Tour made a splash with fans at home with an incredible 19 million music lovers watching and listening across the Yahoo stream, ÇÑ×ÓÎÛÎÛÊÓƵ’s radio stations and on the iHeartRadio app, and through the special broadcasts on The CW Network.
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The iHeartRadio Jingle Ball 2015 Tour was presented by Capital One, additional proud partners of this year's national iHeartRadio Jingle Ball Tour event(s) include: Allstate Insurance Company, Macy's, The CW Network and Verizon. Multimarket partners include: Ulta Beauty®. The iHeartRadio Jingle Ball Tour was produced by Tom Poleman, President of National Programming Platforms for ÇÑ×ÓÎÛÎÛÊÓƵ, John Sykes, President of Entertainment Enterprises for ÇÑ×ÓÎÛÎÛÊÓƵ and Darren Pfeffer, Senior Vice President of Music and Entertainment for ÇÑ×ÓÎÛÎÛÊÓƵ.Ìý
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iHeartRadio is the No. 1 ranked all-in-one streaming music and digital radio service with over 700 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 70 million users faster than any other radio or digital music service and even faster than Facebook.