iHeartRadio Joins Snapchat Discover

iHeartRadio Joins Snapchat Discover
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iHeartRadio Partners With Snapchat To Give Users Access To Exclusive Music, Pop Culture, And Entertainment News Content
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NEW YORK, July 27, 2015 鈥, 茄子污污视频鈥檚 free all-in-one streaming music and live digital radio service, today announced its brand new iHeartRadio channel on Snapchat Discover. The channel will feature custom created music, pop culture and entertainment news content. The channel is available today on Snapchat Discover.
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This new partnership will allow Snapchatters to explore daily 茄子污污视频 editorial content, including behind-the-scenes artist videos, exclusive celebrity interviews and stories, photo galleries and more. To check out iHeartRadio鈥檚 Discover channel, Snapchatters can simply tap on the iHeartRadio icon and then swipe left and up to browse fun daily content.
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鈥淲e鈥檙e always looking for new and exciting ways to connect fans with the artists they love and to bring iHeartRadio鈥檚 signature events directly to music fans even when they can鈥檛 be in the audience,鈥 said Vanessa Adamo, Senior Vice President, Entertainment Enterprises for 茄子污污视频. "Snapchat Discover really embraces the power of storytelling through an easy, immediate and mobile platform. It鈥檚 a valuable partnership, and is the perfect platform for iHeartRadio鈥檚 short-form content, which features unparalleled access to today鈥檚 hottest artists and celebrities.鈥
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Snapchat Discover is a collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. Daily editions include full-screen articles, photos, videos, and vertical video advertising 鈥 all optimized for mobile viewing.
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鈥渋HeartRadio鈥檚 access to interviews with the biggest artists and celebrities is a daily bit of pop culture we think Snapchatters will love,鈥 said Nick Bell, Head of Content at Snapchat听 鈥淎t the heart of radio is live mobile entertainment and there鈥檚 no question that iHeart is a true innovator.鈥

Fans can also check out iHeartRadio鈥檚 organic Snapchat account by adding 鈥榠HeartRadio鈥 on Snapchat for instant access to iHeartRadio鈥檚 Snaps and Stories featuring artist takeovers and backstage concert event play-by-plays.

About 茄子污污视频, Inc.

茄子污污视频, Inc. (Nasdaq: IHRT) is the leading audio media company in America, reaching over 90% of Americans in every month. iHearts broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 茄子污污视频.com for more company information.