iHeartRadio Show Your Stripes Receives聽Halo Awards, The Industry鈥檚 Highest Cause Marketing Honor
Clear Channel's Effort to Help Returning Veterans Re-Enter the Workplace Also聽Wins聽PR News鈥 Corporate Social Responsibility Award
New York 鈥 May 29, 2014 - Clear Channel Media and Entertainment announced today that iHeartRadio Show Your Stripes, its effort to help veterans re-enter聽the聽workplace by highlighting their valuable training and experience,聽has聽received two Halo Awards for its work. iHeartRadio Show Your聽Stripes聽won the 2014 Halo Award for聽Best Message-Focused Campaign, a category recognizing businesses that use its resources to share a specific message, as well as a聽second Halo Award for聽Best Social Service Campaign聽for its targeted approach to addressing the growing social issue of veteran unemployment.聽聽iHeartRadio聽Show Your Stripes聽was the only campaign to be honored twice at this year鈥檚 event.聽
Since the program鈥檚 launch, Clear Channel has invested well over聽$100 million in radio, digital and out-of-home resources to highlight the skills brought back by returning servicemen and women and their value to employers in the workplace.聽 Clear Channel鈥檚聽iHeartRadio Show Your Stripes聽is the largest public service program in the company鈥檚 history and聽the most mainstream public campaign addressing the growing issue of U.S. veteran unemployment in communities across the nation.
For the past 11 years, the Cause Marketing Forum鈥檚 Halo Awards have recognized businesses and nonprofits that "do well by doing good."聽聽The Halo Awards are the highest annual accolade in North America within the field of cause marketing honoring nine categories with four finalists in each category.聽聽A list of all Cause Marketing Halo Award winners can be viewed online at .
鈥淚n this crowded marketplace, Cause Marketing Halo Award-winning campaigns have risen to the top because of their authenticity, effectiveness in communicating a cause message and ability to generate social and financial dividends,鈥 said David Hessekiel,聽Cause Marketing Forum President.聽 鈥淭hese campaigns offer creative partnership solutions that leverage assets of company and cause.鈥
Early this year, PR News recognized聽iHeartRadio Show Your Stripes聽among organizations that they determined to be the top players in corporate social responsibility and that have set new standards of excellence.聽 Clear Channel received聽PR News' CSR Award for Social Good,聽a category that showcases an agency or corporation that has integrated into its overall business model the desire to improve common public welfare.聽 Other PR News CSR Award winners included AT&T, Office Depot Foundation, Sprint, TD Ameritrade, American Airlines, Hyundai, Time Warner Cable Media and NBCUniversal.
鈥淎 year ago聽Clear Channel embarked on a significant effort to聽support our returning veterans by leveraging聽Clear Channel鈥檚 enormous reach to connect vets with businesses looking to hire.聽 We turned on all of our assets 鈥 broadcast, digital and out-of-home 鈥 in the loudest way possible to showcase the value vets offer employers,鈥 said聽John Sykes, President of Clear Channel Entertainment Enterprises.聽 鈥淲e couldn鈥檛 be more pleased by the response from veterans, businesses, the public, celebrities and military leaders who have all rallied behind our efforts and are helping us to grow and evolve the program beyond 2014."