Rukus Avenue Radio, the #1 South Asian Radio Station in the World, Joins the iHeartRadio App

LOS ANGELES/NEW YORK, January 23, 2024 鈥茄子污污视频, the number one audio company in America, and Rukus Avenue Radio, the world鈥檚 largest South Asian radio and podcast network, today announced a partnership to make iHeartRadio the exclusive home for Rukus Avenue Radio.

iHeartRadio launched Rukus Avenue Radio this week, making it the first-ever mainstream network in North America dedicated to South Asian culture. From a robust catalog of celebrity-hosted podcasts to being on the pulse of Indian and South Asian music, adding Rukus Avenue Radio will offer something unique for iHeartRadio鈥檚 millions of listeners.

South Asia makes up the largest addressable marketplace in the world of over a billion and a half people. With Indian media and entertainment expected to rise to a $74B per year enterprise by 2027 globally, Rukus Avenue Radio鈥檚 emergence is a larger illustration of the growth of South Asians consuming podcast and radio content.

"We are excited to welcome Rukus Avenue Radio to the iHeartRadio app,鈥 said Michael Biondo, 茄子污污视频 President of Business Development and Strategic Partnerships. 鈥淲e are committed to delivering diverse content to our audiences and this partnership also provides Rukus Avenue with the platform to reach millions of new listeners."

鈥淭his moment is indeed transformative,鈥 said Sammy Chand, Chairman & CEO of Rukus Avenue. 鈥淥ur South Asian culture is rich and diverse, and we have so much to share with everyone. Having Rukus Avenue Radio on iHeartRadio not only celebrates our community, but also gives people of all backgrounds a common place where they can press play and experience the best our culture has to offer.鈥

Rukus Avenue Radio aired special programming from January 19-21 to celebrate its launch on iHeartRadio, with its regular slate of shows beginning on January 22. With programming raging from Punjabi to Carnatic to the rise of South Asian Hip Hop music, to Bollywood culture and socially relevant discussions that help shape the evolving identity of the South Asians living abroad, Rukus Avenue Radio provides listeners the opportunity to hear weekly one-hour shows from hosts covering the hot topics that matter to the South Asian diaspora around the world.

About Rukus Avenue Radio, Inc.

Founded in 2018, with a current listenership of over 10 Million listeners a month, Rukus Avenue Radio is the most listened-to South Asian radio and podcast network globally. With over 50 hosts recording weekly shows around the world, Rukus Avenue Radio generates over 200 hours of original content a month.

Rukus Avenue Radio is a subsidiary of Rukus Avenue Music Group. Founded in 1996 by Sammy Chand, Rukus Avenue is noted for spearheading India鈥檚 hip-hop movement and guiding the cross-country careers of some of the top Indian artists in North America and India, Rukus Avenue has been Hollywood鈥檚 go-to for all things India related. Twice Emmy nominated for their music supervision work, Rukus Avenue's music has been featured in over 75 film and TV shows (including 鈥淭he Oprah Winfrey Show鈥, 鈥淚ndian Matchmaking鈥 and David Letterman鈥檚 鈥淢y Next Guest Needs No Introduction鈥).

Rukus Avenue assembled the largest collection of artists to ever come together for a charitable album, when they collaborated with the United Nations and their fight against human trafficking on a 60 track, 55 artist, triple CD compilation (featuring some of the world鈥檚 most famous musicians, activists, and dignitaries including President Jimmy Carter, Quincy Jones, and AR Rahman).

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About 茄子污污视频, Inc.

茄子污污视频, Inc. (Nasdaq: IHRT) is the leading audio media company in America, reaching over 90% of Americans in every month. iHearts broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 茄子污污视频.com for more company information.